A UK cancer-prevention charity, working in the UK & Pakistan
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Our work

Where your kindness goes

We fund prevention, back promising research, and give people clear guidance when they need it most. Here’s what that has meant so far — and what we’re working on next.

£1.2m

committed to prevention and research since launch

48k

people reached by our free guides each month

82p

of every £1 spent directly on charitable work

9

research and community partners across the UK

Figures are illustrative placeholders pending our first annual report.

Three ways we make a difference

Dr Mohammad Muneeb Khan speaking at a lectern during a cancer-prevention assembly at Beaconhouse School System.
Prevention

Helping people lower their own risk

We turn the best evidence into practical, plain-English guidance — on smoking, weight, sun, screening and more — so people can act on what actually works, without fear or false promises.

Dr Mohammad Muneeb Khan, staff and pupils with prevention comics at a school Pinktober awareness event.
Research

Backing research that changes outcomes

We fund work on earlier detection and smarter treatment, including imaging biomarkers that help predict who truly benefits from chemotherapy — sparing others its toll.

Dr Mohammad Muneeb Khan reads the Urdu edition of the prevention comic alongside pupils in the school hall.
Support

Standing with people through diagnosis

From the first two weeks after diagnosis to living well afterwards, we help people understand their choices and find the right support at the right moment.

Milestones on the road to 2050

2024

Killing Cancer Kindly is founded

Launched by Dr Mohammad Muneeb Khan with a single aim: cut the lifetime risk of cancer from 1 in 2 to under 1 in 20 by 2050.

2025

The free guidance library opens

Our first medically reviewed guides go live, offering clear, calm cancer information free to everyone.

2026

Funding earlier-detection research

Our aim: to begin co-funding studies into imaging biomarkers and earlier detection with research partners.

2030

Prevention at national scale

Our goal: partner with the NHS and community groups to bring evidence-based prevention to millions more people.

Out in the world

See the full gallery →
Dr Mohammad Muneeb Khan speaking at the launch of the children's comic Elephants in the Room.
Comic launch

Elephants in the Room launches in English and Urdu

11 June 2025
Schoolchildren hold copies of the comic Elephants in the Room above their heads at a whole-school prevention assembly.
Schools

Prevention assemblies reach a full school hall

Beaconhouse School System
Dr Mohammad Muneeb Khan, staff and pupils with prevention comics at a school Pinktober awareness event.
Awareness

Pinktober: breast-cancer awareness, taught young

Roots IVY

Every pound, accounted for

As a new charity, we're committed to publishing where our money comes from and where it goes. Help fund the next milestone.

Donate How we work